Sigal

Sigal De-Mayo

I was born in Israel in 1967 to creative parents: architect David De-Mayo and artist Tamar De-Mayo.
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In the late 1990s, I moved to New York, where I photographed the city's views and developed an original urban visual language of art collages.

I created product designs based on my unique images, and started a successful NY brand, that offers functional and chic products such as: leather & canvas bags, pouches, and many other accessories.

My art revolves around beloved memories and pieces of the most beautiful cities in the world (New York, Tel Aviv-Jaffa, Barcelona, Florence, Paris), with colorful, positive messages of LOVE and FREEDOM conveyed through fashion. 
After 22 years in New York, I decided to come home to Israel and develop new, finest quality products made in Jaffa-Tel Aviv.